Football sales are in high season
With the Euro 2024 football Championship approaching, the football sales market is experiencing an unprecedented peak season. The enthusiasm of fans has been ignited, and major e-commerce platforms and physical stores have put football related products on the shelves to meet the shopping needs of fans.
It is understood that the European Cup, as the world's top football event, not only attracted the attention of hundreds of millions of fans, but also led to the rapid development of the football industry. According to data from the International Football Association (FIFA) and international sports market research institutions, the global football market is expanding year by year, of which the total value of the European football market accounts for more than 40% of the global market. The European Cup held in Germany has injected new vitality into the local football sales market.
In the sales season, football, jerseys, sneakers and other related goods become hot products. In particular, the official jerseys of major teams are highly sought after. Fans buy jerseys of their favorite teams and cheer for their teams. Some well-known brand jerseys are even in short supply and need to be booked in advance to buy.
In addition to jerseys, other goods in the football sales market are also showing a hot sales trend. For example, some team peripheral goods such as pendants, key chains and other trinkets, as well as football themed stationery, toys, etc., are loved by fans. These goods not only have collectible value, but also allow fans to feel the charm of football in their daily lives.
In the peak season, major e-commerce platforms and physical stores are also actively launching promotional activities to attract consumers to buy. Some platforms have even launched European Cup-themed shopping festivals to offer fans more choices and offers. At the same time, some brands have also strengthened their cooperation with the team and launched limited edition jerseys and peripheral goods, further stimulating the desire of fans to buy.
It is worth mentioning that with the continuous development of the domestic football market, more and more Chinese fans have begun to pay attention to international football matches. Driven by the European Cup, the Chinese football sales market has also ushered in new development opportunities. Some domestic brands have begun to strengthen cooperation with international football competitions, launching football products with Chinese characteristics to meet the needs of domestic fans.
Overall, the European Cup has brought unprecedented opportunities to the football sales market. In the peak season, major brands and platforms are actively promoting football products to meet the shopping needs of fans. At the same time, this has also injected new impetus into the development of the football industry, and I believe that in the future, the football sales market will continue to maintain a strong growth momentum.
